A new product called ORIGOSafe works similarly, however, it prevents texting and driving. Your car will not start unless the driver inserts his or her cell phone into a slot in the center console. Unless your phone is plugged into the device, your car will not start. ORIGOSafe lists for $279 plus installation costs.
Other options to accomplish the same result are apps called TXTBlocker and cellCONTROL. They block text message signals when your phone is in a car.
These devices are particularly helpful for making sure young drivers do not get distracted by their cell phones. Anything that prevents such conduct, in my opinion, is a good thing.