Nicholas Kingsbury is a college student with a vision. Looking at garden variety traffic cone, he saw jewelry. Cutting a swatch from the pylon he made a wristband which his friends loved. A few months later Nicholas had a business, a patent and an eCommerce web site called Hazardline.
Hazardline sells various wrist bands, belts, key chains, pendants and other accessories, all created from traffic cones. It transform traffic control devices, customarily used to prohibit movement, into a fashion statement. I had an opportunity to meet Nicholas recently and he explained his unique business as follows:
“The material of the jewelry is the most important aspect. Traditionally, the traffic cone is a symbol of restriction. Any time you see one, it means you are prevented from turning, proceeding further or engage in some other driving maneuver. Transforming a traffic cone into an accessory and wearing it symbolizes triumph over that symbol of restriction.”
Hazardline is an eco-friendly business. It uses as many un-wanted and discarded traffic cones as it can obtain.
Nick has plans to expandhis unique line. Coming soon will be Hazardline jewelry cut from metal traffic signs.